WAIT TILL YOUR FATHER GETS HOME 11/04/2005

With GPS proving to be a popular addition to many mobile users kit, Viamichelin is making an early bid for the Father’s Day market with a variety of offers that could well prove to be the perfect portable present in town. Whether your Dad is a businessman, an adventurer, a gadget fanatic, a food-lover - or all of the above - then the ViaMichelin GPS Navigation pack will suit his needs. As the pack comes equipped with the easy-to-use ‘Plug and Drive‘ SD card, your Dad only needs to insert the pre-programmed card into the PDA to instantly turn his PDA into the ultimate navigating tool.

For professional Dads
Is your Dad a professional traveller, always on the move? Treat him to a ViaMichelin navigation pack, you’ll make his journey stress-free and enjoyable and he will never be late to his business meetings again. The ViaMichelin Navigation software also links up with The Michelin Guide software for PDAs, ensuring he will always be able to find the right restaurant to take his business colleagues to, be it a gourmet Michelin-starred restaurant or a cosy brasserie.

For the adventurous Father
The ViaMichelin GPS navigation packs are the perfect solution for Dads on holiday who take charge of the map (but are too proud to ask for directions when they lose their way). With instant access to the entire mapping data of a country, the route screen display in 3D and the GPS function with voice guidance; your Dad will find his way from A to B wherever he wants to explore. The navigation packs include an easy-to-install car kit, ensuring that even when driving in a rental car in a foreign country, Dad will be “in the know” on where to go

For gadget Man
For the tech-savvy father, the ViaMichelin GPS Pack includes the latest accessories from Kirrio such as an adjustable car cradle, three mounting options, and a GPS receiver available in wired or Bluetooth versions. With the latest version of ViaMichelin Navigation scheduled for release in mid-April, Dad will be in gadget heaven with the new touch-screen features, the user-friendly interface and the UK postcode search function.

The guide price for the ViaMichelin GPS packs remain the same, €299 for the
wired version and €379 for the Bluetooth version. For those who are not in the know, 20th June is this year’s Father’s Day.

Contact:
www.shop.viamichelin.com