First it was known as Palm, when it spun out its software and hardware divisions into two separate companies, the core company name became PalmOne. It has been announced today that it’s reverted by to Palm inc. Today’s news follows an announcement on May 24 that the company had acquired unencumbered rights to the Palm brand by buying out the share of the brand formerly controlled by PalmSource, Inc.
To accompany the re-branding comes a new logo.
“I’m confident we’ll build our momentum even faster now that we can use the same term consumers and business people have always used for our products – PALM,” said Ed Colligan, Palm president and chief executive officer. “And while a lot has changed – our name, ticker, logo and headquarters – our vision remains the same. We believe the future of personal computing is ‘mobile computing,’ and we aim to deliver superior hardware and software solutions so that we can continue to set the bar in the industry.”
The company has three product lines: handheld computers sold today under the Zire and Tungsten sub-brands, smartphones sold under the Treo sub-brand, and a new category of mobile-computing products called mobile managers. LifeDrive mobile manager was the first in this new line, announced May 18.
