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Digital Cameras
Home   »   Digital Cameras   »   Miscellaneous   »   NIKON TAKES ON THE UPGRADE MARKET
NIKON TAKES ON THE UPGRADE MARKET
20/04/2005

Bored with your old point-n-click digital camera? Nikon has introduced an entry-level D-SLR aimed at users looking to upgrade to more serious digital kit. The Nikon D50 (£550 inc. VAT) features a new 6.1-megapixel Nikon DX Format CCD image sensor and image processing engine. Images taken are instantly processed and recorded to the photographer's compact SD (Secure Digital) memory card. A USB 2.0 interface supports the transfer of images. The D50 is ready to shoot in just 0.2 seconds, while the shutter's release lag time is to eliminate this common frustration of digital photography.

Image capture is easy and uses Nikon's scene-optimised, Digital Vari-Program modes. By selecting one of seven easily distinguishable icons from the handy exposure mode dial, complex settings are optimised to produce consistently remarkable results. ISO sensitivity is automatically controlled and the saturation and hue are suitably adjusted. Full manual exposure control is also available with the D50.

Major Features of the Nikon D50
Vivid colour and sharp details straight from the camera
• New 6.1-megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate colour, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
• Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that are ready to print straight from the camera. Image quality is optimised, including auto white balance,
auto tone and colour control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
• 3D Colour Matrix Metering II ensures accurate exposure control and white balance.

Contact:
www.nikon.co.uk  



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