AMD SQUARES UP 19/01/2005

Continuing the long-standing competition between chip manufacturers Intel and AMD, a recent announcement looks set to prolong the rivalry well into 2005. Developed as a direct rival to Intel’s Centrino mobile technology, AMD (Advanced Micro Devices) is limbering up to release its own Turion technology in the first half of the New Year.

Adding to its existing Mobile Athlon 64 range of 64-bit mobile processor, the Turion range will focus less on power and more on mobility and increased battery life. Mirroring Intel’s Centrino technology in many ways, the key difference of the Turion chipset is that it will remain strictly processor based. AMD will not add graphics adapters or wireless cards in the same manner as Intel does. Such extras will be provided by third-party developers, allowing greater freedom for the consumer in their choice of system components.

With Intel’s official announcement today of its new chipset (code-named Sonoma) the mobile CPU competition is about to heat up as we move into 2005. While Intel has managed to retain the upper hand in the processor market so far, AMD may now be set to gain some extra ground of its own, as it brings its own slant to this Intel dominated market.

Contact:
www.amd.com